A Read of the Month. Recommendation from Sonny

 
Good Strategy-Bad Strategy- The Difference and Why it Matters_The Sephia Group Recommendation.jpg

A READ OF THE MONTH. RECOMMENDATION FROM SONNY

Publication by Sonny Soewarta

 
 

 ‘Good Strategy Bad Strategy ‘ Richard Rumelt gives a very good account of what a good strategy is and what components are needed to make it robust. His examples are spot on and it becomes clear what a good strategy is as opposed to a bad strategy.”

Read more on goodbadstrategy.com  

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Sonny Soewarta

ECONOMIST | PSYCHOLOGIST
________

With a background in business economics and psychology, Sonny is an all-round player although his core competence sits in coaching teams through all aspects of strategic planning, from the situation analysis over objectives to strategy development all the way to tactics and action plan.

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More Publications

The Sephia Insights
Active Sensemaking—A Mixed Method to Leverage the Power of Stories
Henrik Nielsen
Active Sensemaking—A Mixed Method to Leverage the Power of Stories
Henrik Nielsen

Why do people behave in a certain way, buy a certain product or service, or hold a certain belief? As we all know, this is where the “thick data” that qualitative research generates still has a very important role to play from an insight and decision-making perspective.

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Henrik Nielsen
How the Danes experienced social distancing during Covid-19 (EN/DK language)
Sonny Soewarta
How the Danes experienced social distancing during Covid-19 (EN/DK language)
Sonny Soewarta

Sephia conducted an online study among Danes in April 2020 on their experience of social and physical distancing during the Corona crisis. The study was carried out using the EXPMapper™ method, which briefly put collects stories and anecdotes from participants to better understand their experience of a particular situation or issue.

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Sonny Soewarta
Opinions about how the Corona crises is handled
Hans Bay, Sonny Soewarta
Opinions about how the Corona crises is handled
Hans Bay, Sonny Soewarta

The governments of Denmark and Sweden have taken very different measures in relation to the Corona crisis, but what do the populations think? We have asked a representative sample of the people in Denmark and Sweden, respectively, about their trust in government and experts, as well as their attitudes to various measures in connection with the Corona crisis.

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Hans Bay, Sonny Soewarta
What quantitative easing means for the consumer sector?
Stefan Mattsson
What quantitative easing means for the consumer sector?
Stefan Mattsson

Quantitative easing (QE) has been referred to by the Financial Times as the great monetary experiment of our age. This paper aims at explaining more about what QE is all about and its consequences for the consumer sector. It urges the need to carefully evaluate the current macroeconomic environment and to be prepared.

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Stefan Mattsson
“Experience centers” are the future of physical retail
Eric Adler
“Experience centers” are the future of physical retail
Eric Adler

A lot is being written about the major changes “disruption” within retail and other industries. In retail it is primarily about how e-commerce is taking the business away from traditional business models and how customers experience (patterns) have changed, and retail has to adapt.

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Eric Adler
Middle East markets are rapidly recovering from the economic downturn
Sonny Soewarta
Middle East markets are rapidly recovering from the economic downturn
Sonny Soewarta

The Sephia Group has a store operations training program to address the rapidly recovering Middle East markets.

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Sonny Soewarta
Playing the marketing mix in an omnichannel environment
Magnus Brehmer
Playing the marketing mix in an omnichannel environment
Magnus Brehmer

The store managers will have many more digital tools at their disposal and failure to use these to their fullest potential will damage their brand long term.

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Magnus Brehmer
“Where are the Boards?” - presentation for World Retail Congress 2018 by Magnus Brehmer
Magnus Brehmer
“Where are the Boards?” - presentation for World Retail Congress 2018 by Magnus Brehmer
Magnus Brehmer

What’s wrong with today’s Board Agenda and how to unleash the Power of your Board?

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Magnus Brehmer
Consumer confidence in Denmark
Hans Bay
Consumer confidence in Denmark
Hans Bay

The Sephia Group is now launching Sephia Survey, a new, fast and cost efficient way to measure sentiments in the European countries.

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Hans Bay
Optimism in The Future of The EU is Increasing
Hans Bay
Optimism in The Future of The EU is Increasing
Hans Bay

The standard Eurobarometer survey is a cross-national longitudinal study, designed to compare and measure trends within mainly the member states of the European Union.

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Hans Bay
 
 
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