Meet the needs, dreams and desires of your customers through profound consumer insights, strong strategic planning and inspiring co-worker training.

Why do people behave in a certain way, buy a certain product or service, or hold a certain belief? As we all know, this is where the “thick data” that qualitative research generates still has a very important role to play from an insight and decision-making perspective.

Sephia conducted an online study among Danes in April 2020 on their experience of social and physical distancing during the Corona crisis. The study was carried out using the EXPMapper™ method, which briefly put collects stories and anecdotes from participants to better understand their experience of a particular situation or issue.

The governments of Denmark and Sweden have taken very different measures in relation to the Corona crisis, but what do the populations think? We have asked a representative sample of the people in Denmark and Sweden, respectively, about their trust in government and experts, as well as their attitudes to various measures in connection with the Corona crisis.

Quantitative easing (QE) has been referred to by the Financial Times as the great monetary experiment of our age. This paper aims at explaining more about what QE is all about and its consequences for the consumer sector. It urges the need to carefully evaluate the current macroeconomic environment and to be prepared.

A lot is being written about the major changes “disruption” within retail and other industries. In retail it is primarily about how e-commerce is taking the business away from traditional business models and how customers experience (patterns) have changed, and retail has to adapt.

The Sephia Group has a store operations training program to address the rapidly recovering Middle East markets.

The store managers will have many more digital tools at their disposal and failure to use these to their fullest potential will damage their brand long term.

What’s wrong with today’s Board Agenda and how to unleash the Power of your Board?

The Sephia Group is now launching Sephia Survey, a new, fast and cost efficient way to measure sentiments in the European countries.

The standard Eurobarometer survey is a cross-national longitudinal study, designed to compare and measure trends within mainly the member states of the European Union.