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Active Sensemaking—A Mixed Method to Leverage the Power of Stories
Active Sensemaking—A Mixed Method to Leverage the Power of Stories

Why do people behave in a certain way, buy a certain product or service, or hold a certain belief? As we all know, this is where the “thick data” that qualitative research generates still has a very important role to play from an insight and decision-making perspective.

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Middle East markets, For Sonny Recommendation, for quantitative easing, For Optimism in EU, For Opinion Polls, For Marketing Mix, For HR, For Fantasy Disruption, For digital, For Diapers, For Customer Insights, for corona survey, For Consumer Confidence, For Congress, Featured, Experience centers, Social distancingCovid-19Sonny SoewartaHenrik Nielsen